About Just Hype

HYPE is a renowned global fashion label, best known for its signature backpacks and trend-led apparel. With more than 500,000 active customers in over 100 countries, the brand has built a loyal following worldwide. But as order volumes surged, especially during peak seasons, their in-house operations struggled to keep pace.

The Challenge

Handling high-order volumes and managing returns became a recurring pain point for Hype.

• Seasonal spikes put pressure on their warehouse and customer service teams.

• Reliance on costly temporary staff only provided short-term fixes.

• Returns inquiries increased, impacting customer satisfaction and stretching internal resources.

Scaling in-house operations further would have been both inefficient and expensive — leaving the brand in need of a more sustainable solution.

The Solution

Partnering with 33 Fulfilment, Hype adopted a 3PL model tailored for fast-moving fashion brands.

Key improvements included:

• Implementation of an advanced returns portal, cutting customer service inquiries dramatically.

• Streamlined pick/pack operations to handle higher volumes with greater accuracy.

• Smarter storage and order management, creating a scalable foundation for growth.

The Results

The impact was immediate and measurable:

• £15k saved in three months by avoiding temporary staffing costs.

• 40% reduction in cost per order, thanks to efficiency gains.

• 70% increase in picking capacity without extra overhead.

• 56% reduction in returns management costs, boosting customer experience.

• Pick accuracy improved from 92% to 98%, strengthening brand trust.

By leaning on 33 Fulfilment’s expertise, Hype not only cut costs but also built a future-proof fulfilment model that supports global demand.

Why It Matters

Fashion and lifestyle brands scaling at speed often reach a tipping point where in-house logistics can’t keep up. By partnering with a 3PL like 33 Fulfilment, brands unlock:

• Cost efficiency

• Scalable operations during peak seasons

• Enhanced customer experience through faster, more accurate fulfilment

For Hype, this partnership wasn’t just about saving money — it was about safeguarding their brand reputation and delivering consistently to their worldwide customer base.