Whether you're selling through Shopify, Amazon, TikTok Shop, or wholesale B2B, customers expect the same fast, seamless experience every time. That’s where multi-channel fulfilment comes in — and where 33 Fulfilment gives you the infrastructure to scale it without the chaos.

What Is Multi-Channel Fulfilment?

Multi-channel fulfilment (MCF) is the process of storing, picking, packing, and shipping orders across multiple sales channels — all from a unified logistics setup. It ensures your customer experience stays consistent whether someone buys from your website, a marketplace, or through a retail partner.

But here’s the catch: without the right systems and warehouse setup, multi-channel fulfilment can quickly turn into multi-channel mayhem.

Reasons why some Brands Fall Short:

• Disconnected systems: Inventory isn't synced, so overselling and stockouts happen.

• Manual processes: Staff waste time jumping between platforms.

• Inconsistent service: Different channels = different standards = unhappy customers.

• No scalability: Growth becomes painful instead of powerful.

33 Insight: We’ve lived this. Before becoming a 3PL, we were brand owners juggling orders from every direction — and we built our tech stack and operations to fix what frustrated us.