January 6, 2025
How to Use TikTok Ads to Grow Your E-Commerce Business in 2025
How to Use TikTok Ads to Grow Your E-Commerce Business in 2025
With over 1.5 billion global users and a high concentration of Gen Z and millennial shoppers, TikTok has become a platform where product discovery, storytelling, and instant conversion intersect.
Why TikTok Is a Powerhouse for E-Commerce
Short-form video is now the default content format for younger consumers — and TikTok leads the space.
The platform’s algorithm personalizes content with uncanny accuracy, making even unknown brands discoverable.
TikTok users don’t just browse — they buy, especially when content is authentic and social proof is strong.
Features like TikTok Shop, Live Shopping, and native checkout have made the app a one-stop experience — from impression to transaction.
According to TikTok's internal data, 72% of users say they discover new brands through the platform, and 47% have made a purchase after seeing a TikTok ad.
Types of TikTok Ads (and When to Use Them)
Here’s a breakdown of TikTok’s main ad formats and where they fit in your funnel:
In-Feed Ads: Awareness + Direct Traffic / Appear organically in the "For You" feed, blend with user content
TopView Ads: Mass Reach + Launches / Full-screen takeover when users open the app
Spark Ads: Trust + Engagement / Boosts high-performing organic posts or UGC (great for social proof)
Branded Hashtag Challenge: UGC at Scale / Invites users to create content around your theme/product
Branded Effects: Interaction + Fun / Filters, stickers, or lenses to promote playful brand engagement
Setting Up Your TikTok Ads: Step-by-Step
Create a TikTok Business Account: Access the Ads Manager, track performance, and get insights.
Choose Your Campaign Objective: Options include: Reach, Traffic, Video Views, Conversions, App Installs, Lead Gen.
Define Your Target Audience: Target by location, age, gender, interests, and device — or upload custom/lookalike audiences.
Create High-Impact Creatives: TikTok content performs best when it’s raw, short, and story-led. Think less “TV ad,” more “entertaining product demo.”
Set Your Budget & Schedule: You can run campaigns starting at £20/day. Use auto-bidding if you're unsure where to begin.
Measure & Optimise: Use TikTok’s native analytics or integrate with your e-commerce platform to track conversions, ROAS, and CAC.
Tips for Maximising TikTok Ad Performance
Use Creator Content (UGC): Spark Ads allow you to amplify organic posts — which often outperform polished brand videos.
Follow TikTok Trends: Leverage trending sounds, challenges, or transitions to stay relevant.
A/B Test Creative Hooks: The first 2 seconds make or break an ad — test different openers to see what sticks.
Keep It Short & Punchy: 15 seconds is often more effective than 30+. TikTok users scroll quickly.
How Much Do TikTok Ads Cost?
TikTok Ads are auction-based, so pricing varies depending on your targeting, industry, and competition. Here's a rough guide:
CPM (Cost per 1,000 views): £1.50 – £7
CPC (Cost per Click): £0.20 – £0.80
CPA (Cost per Acquisition): Varies widely based on product and creative
For brands just starting out, Spark Ads (boosting UGC or influencer content) often offer the best balance of engagement and cost-efficiency.
Why TikTok Belongs in Your 2025 Marketing Mix
TikTok isn’t just another platform — it’s where brand discovery, entertainment, and shopping converge. For e-commerce brands looking to break through crowded feeds and deliver measurable results, it’s a high-potential (and still underpriced) channel worth mastering.
In 2025, successful e-commerce operators are using TikTok not just to reach more people, but to convert curiosity into clicks — and clicks into customers.
Want to connect your TikTok campaigns directly with your fulfilment operations? Make sure your backend (inventory, fulfilment, returns) is built to match your front-end growth.
With over 1.5 billion global users and a high concentration of Gen Z and millennial shoppers, TikTok has become a platform where product discovery, storytelling, and instant conversion intersect.
Why TikTok Is a Powerhouse for E-Commerce
Short-form video is now the default content format for younger consumers — and TikTok leads the space.
The platform’s algorithm personalizes content with uncanny accuracy, making even unknown brands discoverable.
TikTok users don’t just browse — they buy, especially when content is authentic and social proof is strong.
Features like TikTok Shop, Live Shopping, and native checkout have made the app a one-stop experience — from impression to transaction.
According to TikTok's internal data, 72% of users say they discover new brands through the platform, and 47% have made a purchase after seeing a TikTok ad.
Types of TikTok Ads (and When to Use Them)
Here’s a breakdown of TikTok’s main ad formats and where they fit in your funnel:
In-Feed Ads: Awareness + Direct Traffic / Appear organically in the "For You" feed, blend with user content
TopView Ads: Mass Reach + Launches / Full-screen takeover when users open the app
Spark Ads: Trust + Engagement / Boosts high-performing organic posts or UGC (great for social proof)
Branded Hashtag Challenge: UGC at Scale / Invites users to create content around your theme/product
Branded Effects: Interaction + Fun / Filters, stickers, or lenses to promote playful brand engagement
Setting Up Your TikTok Ads: Step-by-Step
Create a TikTok Business Account: Access the Ads Manager, track performance, and get insights.
Choose Your Campaign Objective: Options include: Reach, Traffic, Video Views, Conversions, App Installs, Lead Gen.
Define Your Target Audience: Target by location, age, gender, interests, and device — or upload custom/lookalike audiences.
Create High-Impact Creatives: TikTok content performs best when it’s raw, short, and story-led. Think less “TV ad,” more “entertaining product demo.”
Set Your Budget & Schedule: You can run campaigns starting at £20/day. Use auto-bidding if you're unsure where to begin.
Measure & Optimise: Use TikTok’s native analytics or integrate with your e-commerce platform to track conversions, ROAS, and CAC.
Tips for Maximising TikTok Ad Performance
Use Creator Content (UGC): Spark Ads allow you to amplify organic posts — which often outperform polished brand videos.
Follow TikTok Trends: Leverage trending sounds, challenges, or transitions to stay relevant.
A/B Test Creative Hooks: The first 2 seconds make or break an ad — test different openers to see what sticks.
Keep It Short & Punchy: 15 seconds is often more effective than 30+. TikTok users scroll quickly.
How Much Do TikTok Ads Cost?
TikTok Ads are auction-based, so pricing varies depending on your targeting, industry, and competition. Here's a rough guide:
CPM (Cost per 1,000 views): £1.50 – £7
CPC (Cost per Click): £0.20 – £0.80
CPA (Cost per Acquisition): Varies widely based on product and creative
For brands just starting out, Spark Ads (boosting UGC or influencer content) often offer the best balance of engagement and cost-efficiency.
Why TikTok Belongs in Your 2025 Marketing Mix
TikTok isn’t just another platform — it’s where brand discovery, entertainment, and shopping converge. For e-commerce brands looking to break through crowded feeds and deliver measurable results, it’s a high-potential (and still underpriced) channel worth mastering.
In 2025, successful e-commerce operators are using TikTok not just to reach more people, but to convert curiosity into clicks — and clicks into customers.
Want to connect your TikTok campaigns directly with your fulfilment operations? Make sure your backend (inventory, fulfilment, returns) is built to match your front-end growth.
Have additional questions?
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Frequently asked questions about 3PL
Frequently asked questions about 3PL
Frequently asked questions
about 3PL
What is a Fashion 3PL, and how can it help my brand?
A Fashion 3PL, also called Fashion third party logistics, is a specialist fulfilment partner that stores your inventory, picks/packs orders and ships them to your customers on your behalf. For fashion brands, a good partner will also handle size or colour variations, fragile packaging, high return rates and peak season volumes, so you can scale without building your own warehouse team.
What does 3PL ecommerce fulfilment include for clothing and fashion?
3PL ecommerce fulfilment typically includes goods in and stock checks, warehousing, pick/pack, shipping and returns processing, plus ongoing inventory reporting so you can reorder confidently. For Clothing third party logistics, it can also include extra services like polybagging, kitting, relabelling and branded packaging to protect presentation and reduce returns.
Do you support 3PL apparel fulfilment for fast-growing apparel brands?
Yes, 3PL apparel fulfilment is designed for brands that need speed, accuracy and flexibility as order volume increases. The right setup supports rapid SKU growth, multiple sales channels and reliable dispatch performance without you having to manage staffing, storage or carrier contracts on a day to day basis.
How do I choose between apparel fulfilment companies for my fashion brand?
When comparing apparel fulfilment companies, look for a. proven fashion handling (garments, accessories, returns), b. transparent pricing, c. clear SLAs for dispatch and accuracy and d. the ability to scale during launches and peak periods. If you’re evaluating fashion third party logistics, ask what cut-off times are, how they handle returns/refunds workflow and even how they prevent picking errors such as size or colour mix-ups.
What is a Fashion 3PL, and how can it help my brand?
A Fashion 3PL, also called Fashion third party logistics, is a specialist fulfilment partner that stores your inventory, picks/packs orders and ships them to your customers on your behalf. For fashion brands, a good partner will also handle size or colour variations, fragile packaging, high return rates and peak season volumes, so you can scale without building your own warehouse team.
What does 3PL ecommerce fulfilment include for clothing and fashion?
3PL ecommerce fulfilment typically includes goods in and stock checks, warehousing, pick/pack, shipping and returns processing, plus ongoing inventory reporting so you can reorder confidently. For Clothing third party logistics, it can also include extra services like polybagging, kitting, relabelling and branded packaging to protect presentation and reduce returns.
Do you support 3PL apparel fulfilment for fast-growing apparel brands?
Yes, 3PL apparel fulfilment is designed for brands that need speed, accuracy and flexibility as order volume increases. The right setup supports rapid SKU growth, multiple sales channels and reliable dispatch performance without you having to manage staffing, storage or carrier contracts on a day to day basis.
How do I choose between apparel fulfilment companies for my fashion brand?
When comparing apparel fulfilment companies, look for a. proven fashion handling (garments, accessories, returns), b. transparent pricing, c. clear SLAs for dispatch and accuracy and d. the ability to scale during launches and peak periods. If you’re evaluating fashion third party logistics, ask what cut-off times are, how they handle returns/refunds workflow and even how they prevent picking errors such as size or colour mix-ups.
What is a Fashion 3PL, and how can it help my brand?
A Fashion 3PL, also called Fashion third party logistics, is a specialist fulfilment partner that stores your inventory, picks/packs orders and ships them to your customers on your behalf. For fashion brands, a good partner will also handle size or colour variations, fragile packaging, high return rates and peak season volumes, so you can scale without building your own warehouse team.
What does 3PL ecommerce fulfilment include for clothing and fashion?
3PL ecommerce fulfilment typically includes goods in and stock checks, warehousing, pick/pack, shipping and returns processing, plus ongoing inventory reporting so you can reorder confidently. For Clothing third party logistics, it can also include extra services like polybagging, kitting, relabelling and branded packaging to protect presentation and reduce returns.
Do you support 3PL apparel fulfilment for fast-growing apparel brands?
Yes, 3PL apparel fulfilment is designed for brands that need speed, accuracy and flexibility as order volume increases. The right setup supports rapid SKU growth, multiple sales channels and reliable dispatch performance without you having to manage staffing, storage or carrier contracts on a day to day basis.
How do I choose between apparel fulfilment companies for my fashion brand?
When comparing apparel fulfilment companies, look for a. proven fashion handling (garments, accessories, returns), b. transparent pricing, c. clear SLAs for dispatch and accuracy and d. the ability to scale during launches and peak periods. If you’re evaluating fashion third party logistics, ask what cut-off times are, how they handle returns/refunds workflow and even how they prevent picking errors such as size or colour mix-ups.
Partner with 33 F for 3PL ecommerce fulfilment
Looking for reliable, efficient and scalable fashion third party logistics solutions? Let us handle your operation with precision and care.
📦 Simple & Fair
⏳ Value That Stacks
🚛 Brand-led Operation
Partner with 33 F for 3PL ecommerce fulfilment
Looking for reliable, efficient and scalable fashion third party logistics solutions? Let us handle your operation with precision and care.
📦 Simple & Fair
⏳ Value That Stacks
🚛 Brand-led Operation
Partner with 33 F for 3PL ecommerce fulfilment
Looking for reliable, efficient and scalable fashion third party logistics solutions? Let us handle your operation with precision and care.
📦 Simple & Fair
⏳ Value That Stacks
🚛 Brand-led Operation
Logistics statistics and facts
UK parcel volumes are increasing
Measured parcels across the UK increased by 8.3% to 3.9 billion items in 2023–24 (1).
Choose 33F and avoid delivery problems
Delivery problems are common, so fulfilment quality matters. 67% of people reported having a delivery issue in the past six months, with common issues including delivery delays (27%) and parcels left in inappropriate locations (23%) (2).
Returns are a major hidden cost
Returns are a major hidden cost in fashion fulfilment, that’s why specialist 3PL matters. Online returns for apparel are typically 30–50%, which brings fulfilment cost and complexity (3).
Retail uses the highest share of warehouse space
In Q3 2025, retail occupiers took the highest share of UK Big Box warehouse space at 42% (4).
UK parcel volumes are increasing
Measured parcels across the UK increased by 8.3% to 3.9 billion items in 2023–24 (1).
Choose 33F and avoid delivery problems
Delivery problems are common, so fulfilment quality matters. 67% of people reported having a delivery issue in the past six months, with common issues including delivery delays (27%) and parcels left in inappropriate locations (23%) (2).
Returns are a major hidden cost
Returns are a major hidden cost in fashion fulfilment, that’s why specialist 3PL matters. Online returns for apparel are typically 30–50%, which brings fulfilment cost and complexity (3).
Retail uses the highest share of warehouse space
In Q3 2025, retail occupiers took the highest share of UK Big Box warehouse space at 42% (4).
Logistics statistics and facts
Logistics statistics and facts
What is a Fashion 3PL, and how can it help my brand?
A Fashion 3PL, also called Fashion third party logistics, is a specialist fulfilment partner that stores your inventory, picks/packs orders and ships them to your customers on your behalf. For fashion brands, a good partner will also handle size or colour variations, fragile packaging, high return rates and peak season volumes, so you can scale without building your own warehouse team.
What does 3PL ecommerce fulfilment include for clothing and fashion?
3PL ecommerce fulfilment typically includes goods in and stock checks, warehousing, pick/pack, shipping and returns processing, plus ongoing inventory reporting so you can reorder confidently. For Clothing third party logistics, it can also include extra services like polybagging, kitting, relabelling and branded packaging to protect presentation and reduce returns.
Do you support 3PL apparel fulfilment for fast-growing apparel brands?
Yes, 3PL apparel fulfilment is designed for brands that need speed, accuracy and flexibility as order volume increases. The right setup supports rapid SKU growth, multiple sales channels and reliable dispatch performance without you having to manage staffing, storage or carrier contracts on a day to day basis.
How do I choose between apparel fulfilment companies for my fashion brand?
When comparing apparel fulfilment companies, look for a. proven fashion handling (garments, accessories, returns), b. transparent pricing, c. clear SLAs for dispatch and accuracy and d. the ability to scale during launches and peak periods. If you’re evaluating fashion third party logistics, ask what cut-off times are, how they handle returns/refunds workflow and even how they prevent picking errors such as size or colour mix-ups.
UK parcel volumes are increasing
Measured parcels across the UK increased by 8.3% to 3.9 billion items in 2023–24. https://www.ofcom.org.uk/siteassets/resources/documents/postal-services/monitoring-reports/2023-2024/post-monitoring-report-2023-24.pdf?v=384016
Choose 33F and avoid delivery problems
Delivery problems are common, so fulfilment quality matters. 67% of people reported having a delivery issue in the past six months, with common issues including delivery delays (27%) and parcels left in inappropriate locations (23%). https://www.ofcom.org.uk/post/deliveries-and-charges/best-and-worst-parcel-firms-for-customer-service-satisfaction-revealed-2024
Returns are a major hidden cost
Returns are a major hidden cost in fashion fulfilment, that’s why specialist 3PL matters. Online returns for apparel are typically 30–50%, which brings fulfilment cost and complexity. https://www.jll.com/en-uk/guides/is-ecommerce-now-net-positive-for-physical-retail
Retail uses the highest share of warehouse space
In Q3 2025, retail occupiers took the highest share of UK Big Box warehouse space at 42%. https://www.avisonyoung.co.uk/news-item/-/article/2025/10/31/third-consecutive-quarter-of-take-up-growth-for-big-box-market-but-supply-challenges-linger